LinkedIn now has 400 million cumulative “members,” the company revealed today, up from 380 million in July. But LinkedIn’s active user-base is far smaller: the company averaged 100 million active users per month for the third quarter of 2015 — up just a bit from 97 million during the previous quarter, according to LinkedIn’s latest earnings. If you go on the cumulative figures alone, LinkedIn appears markedly larger than Twitter; but that’s not a fair comparison. Twitter, Facebook, and plenty of other social networks consistently rely on “monthly active user” numbers (MAUs).....
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